MURMUR is a prêt-à-porter brand founded in 2011 by designer Andreea Badala in Romania, born from the desire to awaken a woman’s deep connection with her femininity, power, and sensuality.

MURMUR reinterprets the language of retro lingerie and couture silhouettes, transforming them into wearable contemporary pieces, suited both for day and evening.

With deep respect for the elegance of the past and a bold look towards the present, MURMUR creates clothing that not only dresses the body – but awakens emotion, inspires confidence, and invites the world to pause and look closer.

Andreea Badala spent her childhood in a Muslim country, where women were always covered, enveloped in a mystery that profoundly shaped her perspective on femininity. The fascination for what is hidden, delicate, and powerful at the same time became, over time, her essential source of inspiration.

After studying Fine Arts, Andreea pursued Fashion Design at the University of Arts in Bucharest and Pattern Technology at the London College of Fashion. She completed her professional training in the ateliers of Alexander McQueen Menswear and Richard Nicoll in London, where she learned the rigor of detail and the mastery of garment construction.

MURMUR pieces are designed to accompany a woman throughout her entire day – from early morning to late at night – offering not only a distinct aesthetic but also a form of personal expression.

All products are made locally in Romania, primarily in the brand’s own atelier in Bucharest, as well as in other local workshops, from carefully sourced fabrics and accessories from Europe.

Each piece is crafted with meticulous attention to detail, by a team formed and perfected over time – whether it’s a T-shirt or a body with technically constructed cups.